Flacks Group, a Miami-based investment firm with over $4 billion in assets, is proud to announce the acquisition of the 180-room Crowne Plaza North Augusta, an IHG Hotel known for its premier hospitality offerings in the vibrant Augusta, Georgia area. Perfectly located on the scenic banks of the Savannah River, and a short distance from the iconic Augusta National Golf Club, home of The Masters Tournament, the Crowne Plaza offers a unique blend of luxury and proximity to world-class events.
Built in 2019, the Crowne Plaza North Augusta quickly established itself as a premier luxury destination in the region, catering to both business and leisure travelers, especially during key events such as The Masters Tournament and the Augusta National Women’s Amateur (ANWA). The hotel features state-of-the-art meeting spaces, perfect for corporate gatherings and special events, along with acclaimed dining options, including the renowned steakhouse Salt + Marrow and the rooftop bar Jackson’s Bluff, which boasts breathtaking views of the Savannah River and downtown Augusta.
Adjacent to the Augusta GreenJackets’ minor league baseball park and situated within the expanding Riverside Village community, the hotel provides easy access to high-end retail, luxury housing, cultural attractions, and diverse cuisine. Its unique location allows guests to experience the best of Augusta while enjoying unmatched comfort and luxury at the hotel.
“We saw a compelling opportunity with the Crowne Plaza North Augusta, a newly built, full-service luxury hotel in a prime location within one of America’s most celebrated tourist destinations,” said Michael Flacks, Chairman, CEO & Founder of Flacks Group. “The hotel’s close proximity to the Augusta National Golf Club and the unrivaled Riverside Village location makes it an ideal asset for our real estate portfolio.”
Flacks Group was represented by Hodges Ward Elliott and advised by Blue Lotus Ventures in this acquisition. Financing was provided by J.P. Morgan.
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Augusta, Georgia Area, USA